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This was a campaign for New Media Technologies and its Impact on the Future of Advertising, Marketing and Public Relations. We worked as a group of 44 students to create, produce and execute a digital campaign entirely on new media (Facebook, Twitter, Instagram, Pinterest). This campaign was designed to promote awareness and raise money for a non-profit, Camp Kesem, NC.

Specifically, I was on the Creative Team that was charged with producing the creative for the campaign and I focused on copywriting.

We held various events throughout the campaign that led up to our final fundraising event, the Baby Got Throwback Bash. In total, we managed to raise over $1,800 for Camp Kesem.

You can check out our project by clicking on the various social media pages (conveniently linked in the first paragraph).

And if you want some bangin' 90s music, you can check out the playlists we created here here and here.