reCOVER
This was a campaign created for Advertising Campaigns. The client was reCOVER, a real company that was looking at expanding into the housing industry.
This campaign included a consumer analysis, company analysis, market analysis, product analysis, competitor analysis, advertising and a creative brief.
For the advertising, we included print ads, outdoor ads, guerrilla marketing, website mock-up, partnerships and social media.
You can view the full plan below (it's 27 pages) or I've included highlights to your left.