PRODUCT NAMING

Part of my duties were to assist with naming for new products. This process started with me brainstorming, researching and generating a list of possible names, eliminating ones that were either in use or trademarked in a competing industry.

To the left is just one example. Verbatim was launching a rugged USB drive made with a proprietary high-strength plastic from one of our sister companies, KyronMAX™. You can see my original list of potential names, with options centered around a variety of themes. You can also see the final package for this USB drive - we chose to go with ToughMAX, playing off KyronMAX™.

I also wrote BOP content unique to this USB drive. We wanted to tell the story of this product as well as touting its incredible durability.