JETBLUE
This is a media plan that included consumer and target market analysis, competitive analysis, media objectives and strategies, creative brief and creative strategy for a case study of JetBlue.
Though this project didn't involve much copywriting, it gave me the opportunity to see what all goes into a creative brief and what it means to research a target audience.
I can use these skills in my own copywriting to make my copy more effective and on target.
You can read the full media plan by clicking on the link below (though be forewarned, it's 44 pages).